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This is a realm in which higher education is following in the lead, Thille said, of big corporate players -- like Google, Netflix and, yes, Amazon -- that have created interfaces that capture lots of data about us so they can "understand us better as consumers" and "know better what to target to us," individually and collectively.

Subject Matter

  • Government and social 48.19%
    • Education, schools and universities 100.00%
  • Science and technology 30.12%
  • Business, economics, society 21.69%
    • Companies, industries, organizations 100.00%

Emotional Reaction

Sentiment

Positive

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