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What We Do

While the internet changed the medium of news dissemination from print to pixel, the way we consume news articles has remained the same. Just read the article and connect the dots with your existing understanding of current events.

Isn’t this getting a little stale and boring?

We make trending news articles more interesting by analyzing and distilling their fundamental contents. We source our articles from the most popular US news outlets and present a deep analysis of them. We’re like the Cliff Notes for digital news articles.

A "news hook" is the element of a story that makes it interesting or newsworthy. We called ourselves TheNewsHOOK because we believe that our deep learning analysis makes almost any story interesting when consumed through our dashboard.

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