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Decade-long trademark battle between bitter rivals takes another twist as court overturns 2016 decision The Federal Circuit has ruled that The Coca-Cola Company might not be able to register its “Zero” brand as a trademark, ordering more proceedings on whether it is just a generic term for calorie-free soda.The US Court of Appeals overturned a 2016 decision by the Trademark Trial ...

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  • Business, economics, society 48.48%
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