Article Analysis
How Science in Sport Stood Out in a World of Reductive Copy
Little Black Book, LBB’s Zoe Antonov speaks to the team at M&C Saatchi about how they disrupted the current OOH climate with the ‘You Can’t Beat Science’ campaign for the world’s leading performance nutrition brand
17 days ago
Read More CopilotTopic Model
- Business, Companies: 78.00%
- Food and Beverage: 8.00%
- Friends and Family: 3.00%
- Government: 6.00%
- Political Theatre: 2.00%
- Technology: 3.00%
Emotional Reaction
- Angry: 0.00%
- Curious: 0.00%
- Happy: 26.92%
- Inspired: 23.08%
- Relaxed: 11.54%
- Satisfied: 23.08%
- Unsure: 0.00%
- Urgency: 15.38%
Keywords
- si
- science
- sport
- campaign
- brand
Sentiment
- Positive
- Neutral
- Negative
Score: 0.22082
Entities
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- English
- LBB WorksPlans & PricingEditorial
- AWARDSMEMBER COMPANIESPEOPLEJOBSLogin or
- RegisterLanguage& InternationalBehind the Work in association withThe Immortal AwardsBehind the WorkHow Science in Sport Stood Out
- Zoe Antonov
- M&C Saatchi
- OOH
- Science in Sport
- This year
- SiS
- M&C Saatchi’s
- Alex Lucas
- Jon Farley
- Katie Mandel
- Shaun Okoh
- The Tour
- ‘Le Tour’
- The Tour de France
- M&C Saatchi's
- The Source
- Alex & Jon
- Editorial Behind
- M&C Saatchi LondonHires
- Wins
- Saatchi
- Seth Jones
- Unlock
- M&C Saatchi LondonBallantine's
- Drumming13/08/2014120Ballantine
- Kilian Martin's
- USABOUT USCONTACTEDITORIAL TOOLKITGDPR GUIDEHELP & FAQPRIVACY & COOKIE POLICYTERMS & CONDITIONSNEWSLETTERSCreate
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