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Emotion could be a better way to measure brand value

Marketing has never had an industry standard for measuring brand value. CMOs may start turning toward emotion as the best metric.

13 days ago

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Topic Model

  • Business, Companies: 69.00%
  • Environment, Climate: 2.00%
  • Government: 21.00%
  • Technology: 8.00%

Emotional Reaction

  • Angry: 0.00%
  • Curious: 40.00%
  • Happy: 0.00%
  • Inspired: 0.00%
  • Relaxed: 10.00%
  • Satisfied: 10.00%
  • Unsure: 0.00%
  • Urgency: 40.00%

Keywords

  • brand
  • emotion
  • icon
  • customer
  • emotional

Sentiment

  • Positive
  • Neutral
  • Negative

Score: 0.16907

Entities

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