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The amount of time spent optimizing campaigns is often an issue for smaller accounts, said Matt Van Wagner, president of Find Me Faster, caveating, “The rub of it is that machine learning doesn’t really help small accounts, it really only helps bigger accounts.” “I think this actually exacerbates economic inequality because the larger advertisers can afford to invest in ...

Subject Matter

  • Science and technology 59.62%
  • Business, economics, society 40.38%
    • Companies, industries, organizations 100.00%

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