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When Clotaire Rapaille, the famed cultural anthropologist and author of The Culture Code was asked by Frito-Lay to decode the meaning of Doritos in our lives over a decade ago, he landed on the word play. Quite suiting for a chip shaped like a giant play button and the snack of choice for throngs of teens with a penchant for ...

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  • Biographies, personalities, people 56.76%
  • Business, economics, society 43.24%
    • Companies, industries, organizations 100.00%

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