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I don’t want us to go backward, I want us to go forward.” Instead, UGG is building a narrative around “heritage” and “classics.” “[Ronnie Fieg] saw us as a heritage and craftsmanship style,” O’Donnell says of the KITH collaboration.
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Subject Matter

  • Arts and entertainment 56.86%
    • Music, film and television 100.00%
  • Lifestyle 43.14%
    • Family, friends 100.00%

Emotional Reaction

Sentiment

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