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Pinterest has shared a new research report into the shopping habits of Gen Z, which explores how brands can maximize their product appeal, and how Pinterest can help to enhance connection with younger consumers. The report looks at what Gen Z ‘Zoomers’ are looking for in their shopping journey, and which elements are more likely to drive better response.

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  • Science and technology 55.17%
  • Business, economics, society 44.83%
    • Companies, industries, organizations 100.00%

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