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In a first-of-its-kind activation, Pinterest has partnered with Jameson on what it’s calling a ‘color takeover’, which will see Jameson’s new ‘Orange’ whiskey product show up at the top of searches for orange-related queries in the app. As you can see in this example, when a user searches for ‘orange’, an ad for the new Jameson Orange whiskey ...

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  • Arts and entertainment 41.51%
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