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16NIKE AT 50 print cover facebookJumbo v2.
Which is why, as Nike reaches its golden anniversary, it’s worth considering how the swoosh became the branding earwig of the millennium, tunneling into our brains to colonize our imaginations. It’s a story about sports, sure, and marketing, and the luck of being a sports company when the rise of Casual Fridays and a global pandemic drove the ...

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