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Macy's is betting bigger on its retail media network at a transitional point for digital marketing that has seen rivals chase similar ambitions. The push also arrives as Macy's vies for a reinvention on the consumer-facing end, with a new "Own Your Style" brand platform unveiled last week that carries streamlined web design and a spotlight on personalization.

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  • Business, economics, society 100.00%
    • Companies, industries, organizations 70.91%
    • Labor issues 29.09%

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