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In case you read no further, I want to share upfront the single word that Bezos uses repeatedly in making his impassioned argument: "distinctiveness," referring to what makes you or a company or anything on the planet, really, special -- and against that, all the pressures of the world that are trying to get you to conform.

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  • Lifestyle 77.78%
    • Family, friends 100.00%
  • Biographies, personalities, people 22.22%

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