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News Analytics

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A McKinsey study on sustainability in fashion conducted among European consumers in April 2020 found that the pandemic heightened sustainability awareness and concerns – 67% consider the use of sustainable materials to be an important purchasing factor, and 63% consider a brand’s promotion of sustainability in the same way.

Subject Matter

  • Business, economics, society 100.00%
    • Labor issues 65.08%
    • Companies, industries, organizations 34.92%

Emotional Reaction

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