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DALLAS--(BUSINESS WIRE)--The purchasing power of digitally native, influencer-savvy Generation Z continues to be one of the most important and talked about factors for strategic digital marketers worldwide. A study conducted in June 2021 by LTK, the largest creator-powered marketing platform, further underscores this, identifying that 92% of Gen Z adults ages 18-25 make purchases based on influencer recommendations, putting them ...

The Angle

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  • Business, economics, society 100.00%
    • Companies, industries, organizations 69.81%
    • Labor issues 30.19%

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