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Lay s is no  9 most chosen global FMCG brand.
Kantar World Panel’s Brand Footprint Report shows that Lay’s was chosen 1.1 billion times in 2012, on average 5.3 times in the year. “Lay’s is reaching one-quarter of the global population every year; 26% penetration is very good,”​ said Virginia Garavaglia, marketing director for Asia at Kantar World Panel and project manager for the report.

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Subject Matter

  • Business, economics, society 100.00%
    • Labor issues 60.42%
    • Companies, industries, organizations 39.58%

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