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The much-loved novels of James Herriot have given the public a “misguided” image of the veterinary profession, vet leaders have said. Veterinary chiefs said that the public perception of vets was based on the “bucolic fantasy world in which male vet gets paid in slices of cake” depicted in Herriot’s books, rather than the commercial realities of modern-day practice.

The Angle

Subject Matter

  • Healthcare 57.14%
    • Hospitals, doctors and medical care 100.00%
  • Arts and entertainment 42.86%
    • Music, film and television 100.00%

Emotional Reaction

Sentiment

Positive

Neutral

Negative

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Dimensions/Depth Chart

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